Brand positioning and strategy
Market research and report consulting, drawing inspiration from the Chinese art of war, rooting in transaction cost principles and positioning brand empowerment products.
The Challenge
Real estate developer Concord Pacific's downtown Vancouver landmark residential building, The ARC,
wanted to highlight the project's international architectural inspiration. The project was inspired by
architectural landmarks in London, Shanghai, and Paris.
The Challenge
Real estate developer Concord Pacific's downtown Vancouver landmark residential building, The ARC,
wanted to highlight the project's international architectural inspiration. The project was inspired by
architectural landmarks in London, Shanghai, and Paris.
The Challenge
Real estate developer Concord Pacific's downtown Vancouver landmark residential building, The ARC,
wanted to highlight the project's international architectural inspiration. The project was inspired by
architectural landmarks in London, Shanghai, and Paris.
