Combining western modern fashion and Asian cultural concepts， Infashion is a stylish boutique which gathers high-quality fashion brands from all over the world, from fashion to lifestyle. All the collection helps its clients to cultivate their most sophisticated and unique character.

Objective :
As the pioneer in live streaming with goods and sales in North America, U Beauty is back to its nature. By working with Infashion, the live stream aims to promote a new style of online promotion aligned with clients’ marketing strategy on new media channels.

Results :
The 1.5 livestream has brought very considerable sales.